Pursuing a Career in Fashion Marketing

Attaining a fashion marketing degree can be a satisfying alternative to the traditional marketing degree for students with a variety of interests.

As one of the most common interdisciplinary offerings in the field of marketing, a fashion marketing degree prepares students to work in the business sector of the thriving fashion industry. Students who pursue this degree are prepared to work in a variety of positions, whether they are helping to design and launch a brand or conducting market research.

A great number of schools offering fashion design programs will also offer degrees in marketing related to fashion. Often these degrees fall under the realm of what is known as fashion merchandising. Either degree offers many opportunities for students to pursue entry level careers in market research, buying, and promoting fashion brands. Many fashion houses offer internships in the field of fashion marketing, allowing students to gain experience in the business before graduation.

Although many students who attain such a degree in the field of fashion are also designers, this is not always the case. A fashion marketing degree is an attractive alternative to students who are not inclined to be a part of the actual design and manufacturing of clothes.

Students who obtain fashion marketing careers are in the unique position of having to navigate the middle ground between art and the consumer. It is their job to take looks from the runway and bring them into boutiques, department stores, and online markets.

It is partly this that marks the difference between a marketing career and a fashion marketing career. In addition to being able to successfully advertise their brand, fashion marketers must also be able to conduct market research and predict trends in the fashion industry. This leads to a fast paced working environment that is constantly changing. A fashion marketer must be able to handle many positions at once, promoting a current brand while preparing for future shifts in the industry.

A career in fashion marketing can be extremely competitive, but ultimately it is a rewarding choice of degree for many students with a strong interest in fashion and a passion for the field of marketing. A growing number of both business and art schools now offer the fashion marketing degree among their programs.